Tag: Marketing

Episode 8: Anthony Ormsbee-Hale, VP of People Operations at Civitas

Anthony Ormsbee-Hale explains his start in the industry, talks employee retention, and offers advice to the next generation of Senior Living leaders.

Show Notes:

0:57 How did you end up in Senior Living?

2:40 How did your Community Relations experience impact your perspective of the industry?

4:27 How did you become an ED so quickly, and what challenges did you face as a young leader in your community?

6:33 How did you win over the team?

8:30 Can you explain what your job is like?

12:15 How do you make employees want to stay?

13:30 What is the goal for the Texas Assisted Living Association’s Young Professionals Network?

17:00 What advice do you have for the next generation of Senior Living leaders?

20:00 Parting words of wisdom

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Episode 5: Sun City in 1960 – How Del Webb’s Team Marketed America’s First Massive Retirement Community

How would you market a retirement community… if your prospective residents had never heard of a retirement community?

That’s the challenge Del Webb faced in 1960 as he geared up to build out and sellout his 10,000 acre gamble in the Arizona desert. 

This episode is all about Sun City, AZ – America’s first HUGE Retirement Community. We’re going to explore how Webb conceived of this idea, how he established key mutually beneficial partnerships to make it work, and how they reached their audience on a national scale.

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